Enhance brand awareness to the next level!

          Creating a distinctive booth at an exhibition that aligns with your brand's identity can significantly impact brand awareness and recall. A uniquely designed booth not only sets your brand apart, but also acts as a medium to communicate the brand's story and values to the target audience clearly. In this article, we will discuss why having a custom-designed booth can enhance brand recognition, as well as how to choose key elements that reflect your brand's image effectively.

1.Create Brand Recall and Boost Brand Awareness Effectively

A custom-designed booth has the power to stand out in an exhibition crowded with hundreds of other booths. A unique design that aligns with the brand's identity immediately attracts the attention of visitors.

Designing a booth that is distinct not only helps create a positive brand image but also communicates the brand's stance and values clearly. A tailored booth design contributes to stronger brand recall than generic booths, acting as a medium that visitors can easily remember.

For example, Smile Exhibit demonstrates how a custom-designed booth can enhance brand recognition for their clients. Customers who have used Smile Exhibits services often receive positive feedback from visitors who spend more time at their booths. This success is a result of the booth design effectively reflecting the brands image and leaving a lasting impression.

2. Choosing Elements that Reflect the Brand's Image

Creating a booth that attracts attention while clearly reflecting the brand's identity requires focusing on key design elements. Here are some effective ways to achieve this

Choosing Colors that Align with the Brand : Color is a powerful factor in shaping perceptions and emotions. The booths color scheme should match the brand's signature colors to immediately link the booth to the brand. Bright colors attract attention, while soft tones evoke warmth and friendliness. Dark colors convey stability and professionalism. By carefully selecting colors that resonate with the brands values, the booth can communicate the desired message to visitors instantly.

Selecting Appropriate Materials : The materials used in the booth design can communicate the brands values and character. For instance, natural materials like wood or recycled materials reflect sustainability and environmental consciousness, which are ideal for brands focused on eco-friendly values. On the other hand, materials like metal or glass convey a modern, sleek, and luxurious image, making them suitable for brands emphasizing innovation and sophistication.


Using Lighting to Create Atmosphere and Draw Attention : Proper lighting within the booth can effectively set the tone and create an atmosphere that complements the brands identity. For example, using warm light creates an inviting, cozy, and friendly vibe, while cool light gives a clean, modern, and professional appearance. Additionally, strategic lighting such as spotlights to highlight key products, or hidden floor lighting to create depth, can further enhance the booth's visual appeal and draw visitors attention to specific areas, making the booth more dynamic and engaging.

3.Customer Feedback from Clients Who Have Used Smile Exhibits Booth Design Services

Customers who have used Smile Exhibits booth design services often provide positive feedback, particularly in terms of visual appeal and the increased time spent in the booth. Many clients find that visitors remember their brands better due to the designs, which not only look beautiful but also clearly communicate the brands identity.


One case study is the brand Angthong Sakan and Thai Ausnor at the Bangkok RHVAC and Bangkok E&E 2024 event. The result was a noticeable increase in visitor interest and booth traffic compared to the previous year. Another example features a booth design concept called "Move Forward," symbolizing progress together.

The booth was designed with two sides converging at the center in a circular shape, which became the focal point for product information from both companies. Since the client wanted visitors to see the products from all angles, the booth was designed to be open on all sides. The booths color scheme used the clients' corporate colors (CI) to reflect their brand identity, and the logo was prominently displayed in large size for better visibility. The customer was extremely satisfied with the result, and we were happy to deliver a design that perfectly met their expectations.

Having a custom-designed booth not only helps increase brand awareness, but also creates a lasting impression and improves brand recall. Elements such as color, materials, and lighting can reflect the brand's image and make it more recognizable to visitors. 


If you're looking for a design team that can create a booth that aligns with your brand image and effectively communicates your brand values, Smile Exhibit is here to offer consultation and create a booth that meets all your needs. We believe that

"Good Design is about Creating a Memorable Experience"

for everyone who visits your booth.